In April 2019, Customer Success Manager at Usabilla, Marine Maupin, and Customer Experience Director at inSided, Martine van Deursen led a meetup for Customer Success professionals in Amsterdam at Usabilla’s offices.

Martine and Marine led a session on stimulating product adoption in B2B software customers, and talked through the strategies that inSided and Usabilla are using to help their customers achieve laser-fast production adoption and maximize the value they get out of their products.

Some of the topics covered in this Product Adoption session included:

• Why product adoption is so important
• The role of the Customer Success team — and their ‘must do’s’
• Stimulation strategies for product adoption
  and
• Ambitions for the future

Take a look at the presentation here! Big thanks to Usabilla for partnering with us on this. 

If you’re in Amsterdam, we’d love to see you at one of the next Customer Success meetups.

By Danielle Juson

Customer success community expert and writer at inSided. Passionate about sharing the value and impact of community, and enabling companies to get it right.